- Through this agreement, the company reaffirms its commitment to Asturias and Asturian sport.
Central Lechera Asturiana has reached an agreement with Real Oviedo and Real Sporting de Gijón, making the brand an official sponsor of Asturias’ leading football clubs. The signing and presentation events took place this morning at the Carlos Tartiere Stadium and at the Mareo Football School, attended by Martín Peláez, President of Real Oviedo; David Guerra, Executive President of Real Sporting; and José Armando Tellado, CEO of CAPSA FOOD (Central Lechera Asturiana).
Its firm commitment to Asturias and Asturian sport has led Central Lechera Asturiana, after nearly 30 years away from football, to once again support both clubs, as they are emblems of the region and benchmarks for Asturians.
With these partnerships, Central Lechera Asturiana becomes a sponsor for the 2024/2025 and 2025/2026 seasons and, in addition to being present across different media at El Molinón – Enrique Castro Quini and the Carlos Tartiere Stadium, it will also appear on the match kits of both clubs’ women’s teams and on the front of the training shirts of all youth academy football teams.
These agreements add to those Central Lechera Asturiana has with other Asturian institutions such as the Directorate-General for Sport of the Principality of Asturias and the Gijón City Council, with the aim of promoting sport as the basis of a healthy lifestyle, as well as the one signed with the Oviedo City Council to support the city’s status as a gastronomic capital, all under the umbrella of the brand’s strong commitment to defending and promoting Asturias.
Central Lechera Asturiana hopes that its support will give them encouragement, strength and good fortune so that all Asturians can experience both teams’ promotion to the First Division.
Central Lechera Asturiana is the first Spanish dairy company to obtain B CORP certification for generating a positive impact on society and the planet through its activity by fulfilling its purpose. Committed to its livestock farmers and to producing 100% natural products, Central Lechera Asturiana is also Spain’s leading dairy brand, the top seller of liquid milk, cream and butter. Since its creation, it has supported the primary sector by ensuring the sustainability of its member livestock farmers, guaranteeing the marketing of their 100% Spanish milk, and providing them with technical assistance for both their professional and personal development through a unique working method endorsed by the “Livestock Guarantee” seal. Central Lechera Asturiana promotes health through nutrition, producing 100% natural products suitable for a healthy diet that help improve quality of life. All of this is done with respect for its origins and the natural environment, minimising the environmental impact of farms and plants, and being the first Spanish company to certify both its “Circular Economy Strategy” and the “Carbon Neutrality” of its facilities. In addition, it was also the first dairy company to receive the “Zero Waste” certification. Central Lechera Asturiana takes care in everything it does and maintains a commitment to quality employment, and is family-responsible, promoting work-life balance.
