• The company will be present at both events in 2024 and will also include products in the race bags

Valencia, September 5, 2024.- The Valencia Marathon Trinidad Alfonso Zurich and the Valencia Half Marathon Trinidad Alfonso Zurich have welcomed Central Lechera Asturiana as a new sponsor for the 2024 editions.

The Asturian company, which has been linked to the world of running and women for years, is taking a step further by joining the two best races in Spain in a strong commitment to continue promoting sports as an important part of a healthy lifestyle, combined with healthy and natural nutrition.

As a sponsor of the marathon and half marathon, Central Lechera Asturiana will be present with its branding at the events and will also have cheering points along the courses and a stand at the fairs, where they will carry out activities for participants and their companions. Additionally, the dairy brand will include cartons of its Suprema milk in the race bags provided at the events, a product that concentrates protein and calcium to help maintain muscle and bone mass.

For Paco Borao, president of SD Correcaminos, the organizing entity of the races along with the Valencia City Council, the entry of the food company “is always great news, linking the name of our races to companies that uphold traditional values and a healthy lifestyle.” “Central Lechera and Correcaminos have much in common, because we have both grown from a local level to reach leading positions; in their case, their starting point was the union of small family farms, and in ours, a group of friends and running enthusiasts who are like a family, and from there, with hard work and dedication, we have managed to get where we are today,” he adds.

For his part, the general manager of CAPSA FOOD (Central Lechera Asturiana), José Armando Tellado, points out that “contributing to improving the health and quality of life of society is part of our company’s purpose; therefore, in addition to offering healthy and natural products, we promote initiatives that encourage a healthy lifestyle. Joining the sponsorship of the Valencia Marathon and Half Marathon represents a further step in our commitment. We feel proud to be part of this project in which more than sixty thousand people from all over Europe participate and which has become one of the benchmark events in the world of running. Effort, self-improvement, discipline, respect, and cooperation are some of the values linked to sport that we share.”