Customers
Committed to consumers’ nutrition and health.
WE WORK TO OFFER PRODUCTS THAT CONTRIBUTE TO CONSUMERS’ WELLBEING
Our goal is to add value to society by promoting a healthy lifestyle through a healthy diet and by supporting initiatives that encourage physical activity.
Commitment to nutrition
01
We are committed to respecting the natural essence of our products.
At Central Lechera Asturiana, we are committed to naturalness in the production of our products, respecting their essential ingredients as much as possible and using only those that are indispensable. That is why today 99% of our product portfolio is free from additives and artificial ingredients.
02
We are committed to developing healthy products that contribute to a healthy, balanced diet.
We work continuously on the reformulation of our products, reducing fat and sugar, with the aim of providing consumers with healthy foods that form part of a balanced diet. Currently, 99% of our products contain no added sugars or sweeteners.
03
We are committed to providing clear and transparent nutritional information.
That is why we place our ingredient lists on the front of our packaging, showing the cleanliness of our labelling and conveying clear, simple messages across all our communication channels.
04
We are committed to developing products adapted to different needs.
We offer healthy products adapted to different health needs, providing consumers with more personalised nutrition that improves their health and quality of life.
05
We are committed to driving initiatives that help consumers adopt healthy lifestyle habits.
Through various educational activities, we promote knowledge of good nutrition and the importance of physical activity as fundamental elements for a healthier population across different stakeholder groups: children, consumers and employees.
06
We are committed to promoting nutrition outreach.
We actively collaborate with health professionals in order to bring us closer to the public, with health as the common thread. In addition, we take part in medical conferences and collaborate with scientific societies. We promote a healthy lifestyle through our products, backed by science, demonstrating their effectiveness. Through the nutrition website and the Nutritional Care Service, we make access to more approachable, direct and useful information possible, also providing tools that make it easier for them to improve their nutritional habits.
07
We are committed to promoting nutrition research.
Supporting research work in the field of nutrition and food through the Nutrition Chairs established with the Complutense University of Madrid and the University of Murcia. We conduct ongoing research to improve individuals’ health and wellbeing, developing and offering products adapted to market and consumer needs and supported by scientific evidence. We promote research through the Hippocrates International Medical Research Award.
08
We are committed to sustainable and responsible advertising.
With authentic advertising that shows the Company’s values, our principles as a brand and the entire value chain, with our unique way of working, from our farmers until our products reach consumers’ tables.
We contribute to people’s wellbeing
We support social-cause initiatives because we want to be there for those who need us.
Women’s Race "Central Lechera Asturiana"
For 20 years, we have been united with this project, which in each edition brings together more than 100,000 women who run together to support different solidarity projects.