- The objective has been to create a unified and coherent image consistent with its values, ensuring its communication is clear, effective, and recognized by society.
As of today, the dairy Group unveils a new corporate image. It is a single logo whose main objective will be to UNIFY its companies and brands under the umbrella of the CENTRAL LECHERA ASTURIANA GROUP.
All communications made by the company from this moment forward to society will be focused and issued from the group of companies, with the aim of ensuring they are clear, effective, and recognized by the different publics: shareholders, suppliers, customers, media, public administrations, and society in general.
The design of the new logo is simple; it is an oval that groups all the assets of the group, meaning its main companies and most prominent brands, starting from its original name as a company, Grupo Central Lechera Asturiana.
The company will begin a transition period during which it will replace the logos of Central Lechera Asturiana SAT and CAPSA FOOD with the current one, as the previous images not only created duality but also, in some contexts, generated confusion among the different recipients of the information issued.
About the Central Lechera Asturiana Group
The Central Lechera Asturiana Group (CAPSA FOOD, ASA, BIOGASTUR) is made up of more than 6,500 members, of whom 825 are suppliers. The purpose of this group of companies is: “to guarantee the future of the livestock farmer partner, providing them with the necessary support to make their farms profitable, efficient, and sustainable while contributing to the development of the social and economic fabric of the territory, producing safe, natural, and healthy foods through the companies of its group, all with absolute respect for the family farming model.”
In 2023, its turnover exceeded 1,054 million euros, providing direct employment to more than 1,200 people.
In 2020, the group’s main company, CAPSA FOOD, was the first Spanish-capital dairy company to join the B CORP movement, by guaranteeing economic growth, environmental care, and the well-being of all communities it impacts through the development of its activity.
