{"id":35857,"date":"2025-04-23T16:53:35","date_gmt":"2025-04-23T14:53:35","guid":{"rendered":"https:\/\/www.grupocentrallecheraasturiana.es\/le-groupe-central-lechera-asturiana-renouvelle-son-image-de-marque\/"},"modified":"2026-07-29T08:41:23","modified_gmt":"2026-07-29T06:41:23","slug":"grupo-central-lechera-asturiana-renouvelle-son-image-de-marque","status":"publish","type":"post","link":"https:\/\/www.grupocentrallecheraasturiana.es\/fr\/grupo-central-lechera-asturiana-renouvelle-son-image-de-marque\/","title":{"rendered":"Grupo Central Lechera Asturiana renouvelle son image de marque"},"content":{"rendered":"<main id=\"main-content\" role=\"main\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35857\" class=\"elementor elementor-35857 elementor-28946\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cef984 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"3cef984\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dea8775 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"dea8775\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>L&rsquo;objectif a \u00e9t\u00e9 de cr\u00e9er une image unifi\u00e9e et coh\u00e9rente avec ses valeurs afin que sa communication soit claire, efficace et reconnue par la soci\u00e9t\u00e9.<\/li><\/ul><p>\u00c0 partir d&rsquo;aujourd&rsquo;hui, le Groupe laitier inaugure une nouvelle image de marque. <strong>Il s&rsquo;agit d&rsquo;un logo unique dont l&rsquo;objectif principal sera d&rsquo;UNIFIER ses entreprises et ses marques sous l&rsquo;\u00e9gide du GRUPO CENTRAL LECHERA ASTURIANA.<\/strong><\/p><p><strong>Toutes les communications de la compagnie \u00e0 la soci\u00e9t\u00e9, \u00e0 partir de ce moment, seront ax\u00e9es et \u00e9mises par le groupe d&rsquo;entreprises<\/strong>, afin qu&rsquo;elles soient <strong>claires, efficaces et reconnues par les diff\u00e9rents publics<\/strong> : actionnaires, fournisseurs, clients, m\u00e9dias, administrations publiques et la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral.<\/p><p>Le design du nouveau logo est simple, il s&rsquo;agit d&rsquo;un ovale qui regroupe tous les actifs du groupe, c&rsquo;est-\u00e0-dire ses principales compagnies et ses marques les plus importantes, <strong>partant de sa d\u00e9nomination sociale originale, Grupo Central Lechera Asturiana.<\/strong><\/p><p>L&rsquo;entreprise <strong>entamera une p\u00e9riode de transition au cours de laquelle elle remplacera progressivement les logos de Central Lechera Asturiana SAT et de CAPSA FOOD par le logo actuel<\/strong> car, avec les images pr\u00e9c\u00e9dentes, en plus de cr\u00e9er une dualit\u00e9, des confusions \u00e9taient g\u00e9n\u00e9r\u00e9es dans certains contextes entre les diff\u00e9rents destinataires des informations \u00e9mises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826d4b0 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"826d4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00c0 propos du Grupo Lechera Asturiana<\/h2><p>Grupo Central Lechera Asturiana (CAPSA FOOD, ASA, BIOGASTUR) est compos\u00e9 de plus de 6\u202f500 membres, dont 825 sont des fournisseurs. L&rsquo;objectif de ce groupe d&rsquo;entreprises est de : \u00ab garantir l&rsquo;avenir de l&rsquo;\u00e9leveur partenaire, en lui apportant le soutien n\u00e9cessaire pour que ses \u00e9levages soient rentables, efficaces et durables, tout en contribuant au d\u00e9veloppement d&rsquo;un tissu social et \u00e9conomique du territoire, en produisant des aliments s\u00fbrs, naturels et sains \u00e0 travers les entreprises de son groupe, le tout dans le respect absolu du mod\u00e8le d&rsquo;\u00e9levage familial \u00bb.<\/p><p>En 2023, son chiffre d&rsquo;affaires a d\u00e9pass\u00e9 les 1\u202f054 millions d&rsquo;euros, employant directement plus de 1\u202f200 personnes.<\/p><p>En 2020, la principale entreprise du groupe, CAPSA FOOD, a \u00e9t\u00e9 la premi\u00e8re compagnie laiti\u00e8re \u00e0 capitaux espagnols \u00e0 rejoindre le mouvement B CORP, garantissant ainsi la croissance \u00e9conomique, le respect de l&rsquo;environnement et le bien-\u00eatre de toutes les communaut\u00e9s impact\u00e9es par le d\u00e9veloppement de son activit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/main>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;objectif a \u00e9t\u00e9 de cr\u00e9er une image unifi\u00e9e et coh\u00e9rente avec ses valeurs afin que sa communication soit claire, efficace et reconnue par la soci\u00e9t\u00e9. \u00c0 partir d&rsquo;aujourd&rsquo;hui, le Groupe laitier inaugure une nouvelle image de marque. Il s&rsquo;agit d&rsquo;un logo unique dont l&rsquo;objectif principal sera d&rsquo;UNIFIER ses entreprises et ses marques sous l&rsquo;\u00e9gide du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-35857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Central Lechera Asturiana renouvelle son image de marque - Grupo Central Lechera Asturiana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grupocentrallecheraasturiana.es\/fr\/grupo-central-lechera-asturiana-renouvelle-son-image-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Central Lechera Asturiana renouvelle son image de marque - Grupo Central Lechera Asturiana\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;objectif a \u00e9t\u00e9 de cr\u00e9er une image unifi\u00e9e et coh\u00e9rente avec ses valeurs afin que sa communication soit claire, efficace et reconnue par la soci\u00e9t\u00e9. \u00c0 partir d&rsquo;aujourd&rsquo;hui, le Groupe laitier inaugure une nouvelle image de marque. 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